- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
The IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.
What is IMC?
Integrated marketing communications (IMC) is a strategic approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.
Launch your career
The IMC Full-Time degree combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities. The program is designed to help launch your career in marketing communications by giving you a solid foundation in the principles of IMC, applied training and connecting you with industry professionals.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Medill School of Journalism, Media, Integrated Marketing Communications
中國(guó)學(xué)生入學(xué)要求
為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) Students must hold a U.S. bachelor’s degree — or a comparable non-U.S. degree — from a regionally accredited institution. TGS will accept applications from international students with 3-year bachelor's degrees.
課程信息
學(xué)制：全日制(FIVE QUARTERS (15 MONTHS))
學(xué)費(fèi)：
開(kāi)學(xué)時(shí)間：預(yù)計(jì)在五月, 八月 2022
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：預(yù)計(jì)在July 2021
滬ICP備18048269號(hào)-1 
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