- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
This major provides professional education leading to positions in business, government, and other organizations, and helps prepare the student for advanced study at the graduate level. Career opportunities are in marketing management, sales management, advertising, marketing research, retailing, public policy, and consumer affairs. In addition to following a planned course sequence in general marketing management, the students may elect course work that focuses on their interests in consumer or business-to-business marketing, physical goods or services marketing, retail marketing and for-profit or not-for-profit marketing.
The Marketing major is designed to be integrated with the college's professional education in business and builds on that program and on education in the social sciences.
Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences.
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ Smeal College of Business
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Other English language requirements: TOEFL PBT score of 550; SAT: Score of 530 or higher on the critical reading section; ACT: Score of 24 or higher on the English section.
課程信息
學(xué)制：全日制(MINIMUM OF 120 學(xué)分)
學(xué)費：US$34,858.00 (￥ 225,667) /年
開學(xué)時間：預(yù)計在八月 2022
申請截止日期：
留學(xué)地點：Pennsylvania State University Park Campus201 Old Main,UNIVERSITY PARK,Pennsylvania,16802, United States
滬ICP備18048269號-1 
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