- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
PROGRAM DESCRIPTION
The Strategic Communications online degree, to be offered via the World Campus, explores the theories, methods, and tools used to structure persuasive messages. The major includes an overview of strategic communications principles and concepts that sets the stage for more advanced studies. Students learn about research and analytic techniques used to design and implement effective communication campaigns that are delivered via traditional and new media options. The use of digital technology and social media is emphasized. The program examines the dynamics of the political, legal, social, and cultural environments that interact to define a communication task or problem. Students also learn techniques to benchmark and evaluate the effectiveness of strategic communications programs and understand how they apply to internal and external constituencies. Students studying strategic communications will refine their critical thinking skills and explore the nature and source of the information message content, medium of delivery, and evaluation of the impact of the message on targeted groups. This program will be accredited by the Accrediting Council on Education in Journalism and Mass Communication.
LEARNING OUTCOMES PROFESSIONAL VALUES AND COMPETENCIES
Individual professions in journalism and mass communication may require certain specialized values and competencies. Irrespective of their particular specialization, all graduates should be aware of certain core values and competencies and be able to:
- understand and apply the principles and laws of freedom of speech and press for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and assemble and to petition for redress of grievances;
- demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
- demonstrate an understanding of gender, race ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications
CAREER PATHS
Successful graduates can expand their career opportunities in a variety of fields involving communications, and may have the opportunity to: analyze and manage advertising, public relations, and integrated marketing communications; develop and maintain relationships and communication with an organization's stakeholders; cultivate an organization’s image and reputation; set goals and plan projects to help an audience retain a message; and conduct organized communications campaigns to influence the public image of a person or an organization, or to promote a product or initiative with maximum efficiency. Those skills can make graduates a valuable asset for businesses, corporations, government, and nonprofit organizations.
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ Donald P. Bellisario College of Communications
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Other English language requirements: TOEFL PBT score of 550; SAT: Score of 530 or higher on the critical reading section; ACT: Score of 24 or higher on the English section.
課程信息
學(xué)制：在線/遠(yuǎn)程學(xué)習(xí)(MINIMUM OF 120 學(xué)分)
學(xué)費(fèi)：US$15,098.00 (￥ 97,743) /年
開學(xué)時間：預(yù)計在八月 2022
申請截止日期：
留學(xué)地點(diǎn)：
滬ICP備18048269號-1 
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