- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
About this course
Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand.
This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.
MSc Digital Marketing is created and taught by industry experts and informed by our Business School and the Web Science Institute (centre for web research).
This is a hands-on digital marketing course, including a real business marketing project and simulated consultancy exercise. You’ll learn concepts, discuss trends and analyse techniques in an interactive environment.
The course covers topics such as:
- emerging digital communication techniques
- web analytics and insights into user behaviour
- impact of online and multi-channel retailing
- technology underpinning digital marketing
- advertising, public relations (PR) and sponsorship
- project design and management
Careers
Graduates have gone on to work for the following organisations:
- L’Oreal
- ROKE
- McCaan
- Hootsuite
- EDF Energy
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Southampton Business School
中國(guó)學(xué)生入學(xué)要求
為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) Students need to have a Bachelors degree awarded by a high ranked Chinese university with an average grade of at least 70-88%, dependent on awarding institution. Most of our Masters programmes require you to achieve equivalent to a 2.1. X1 75% or 2.8 GPA, X2 78% or 3.1 GPA, X3 80% or 3.25 GPA, Y1 78% or 3.1 GPA, Y2 83% or 3.5 GPA, Z 88% or 3.7 GPA. IELTS 6.5 overall with 6.5 in reading and writing, 6.0 in listening and speaking.
課程信息
學(xué)制：全日制(1 年)
學(xué)費(fèi)：￡24,060.00 (￥ 217,259) /年
開學(xué)時(shí)間：2022九月
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Highfield CampusHighfield,Southampton,SO17 1BJ, England
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