白金漢大學-戰(zhàn)略營銷與客戶體驗管理碩士MSc Strategic Marketing & Customer Experience Management(碩士)
招生對象: 專業(yè)概況 所屬院系 中國學生入學要求 課程信息 專業(yè)概況 在這里學什么? Course Info This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management. This leading-edge programme is designed to be totally relevant to today’s organisations, exposing students to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme provides students with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating positive customer experience. In addition, the programme will enable students to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture. The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys. Additionally, a practical research methods module will set the students up to embark on their dissertation, which will give them the opportunity to ‘deep dive’ into an aspect of the programme that they have found particularly inspiring. 所屬院系 進入哪個院系學習? Business Management 中國學生入學要求 為來自中國的學生設計 Students should have completed Chinese 4-year bachelor degree from an MOE approved university. IELTS score of 6.5 (with 6.0 or above in each component). 課程信息 學制:全日制(1 年) 學費:£15,120.00 (¥ 136,532) /年 開學時間:2022九月20日 申請截止日期:31/8/2022 留學地點:University of BuckinghamHunter Street,Buckingham,Buckinghamshire,MK18 1EG, England