- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？ **Marketing affects everyone’s lives, more than ever before, with digital media opening up new and exciting opportunities for reaching audiences. If you’d like to know more, this is your chance to explore marketing in-depth. Our BA in Marketing will provide you with the essential principles, skills and knowledge you’ll need for a successful career in the dynamic marketing industry**.As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities. Not only that but once graduated, you’ll be eligible to receive a prestigious Chartered Management Institute (CMI) Certificate in Strategic Management & Leadership.Our programme encompasses all aspects of marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix. On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.There’s a broad spectrum of electives on offer in the third and fourth years. Choose from Game Theory and Decision Making, Media Ethics, Operations Management and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing works in practice. Guest speakers are invited to meet our BA Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and communication companies, you’ll be ideally positioned to capitalise on internship opportunities.**5 Reasons to study BA Marketing:**- Build a comprehensive business understanding which puts marketing into context within organisations- Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations- From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience- Compare strategies involved in marketing and branding- Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of marketing
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Richmond, The American International University in London
中國(guó)學(xué)生入學(xué)要求
課程信息
學(xué)制：全日制(4 年)
學(xué)費(fèi)：￡14,750.00 (￥ 131,974) /年
開學(xué)時(shí)間：預(yù)計(jì)在一月 2022
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Main SiteQueen's Road,Richmond,Richmond Upon Thames,TW10 6JP, England
滬ICP備18048269號(hào)-1 
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