- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么？
OVERVIEW
Our MSc International Marketing is designed to produce critically informed, operationally capable marketing practitioners who will comfortably work within a variety of business environments.
Engaging a flexible, student-centred delivery model, the MSc will have a strong focus upon the practical requirements currently expected for marketing graduates, underpinned by relevant academic theory.
Heightened competition, more demanding and discerning customers, changing working practices, social and ethical responsibility are just some of the factors that need to be addressed and managed in modern organisation. Our MSc International Marketing will equip you with all the skills required to meet these challenges.
The modules offered will enable you to develop the essential skills and knowledge required to operate a marketing function successfully, with optional modules developing specialist knowledge such as international and global marketing; business-to-business marketing; and marketing, innovation, creativity and enterprise.
Teaching & Assessment
Our MSc International Marketing comprises three parts; each part containing a mixture of theory and practice core modules. There are three 20-credit modules in both Part 1 and 2 (Postgraduate Diploma - PgDip) with Part 3 consisting of a 60-credit theory/practice dissertation module. To attain the MSc, you must successfully complete the PgDip and an MSc dissertation (60 credits). The dissertation element builds on the skills and knowledge developed during the PgDip stage to produce an individual piece of relevant research.
A recognised innovative feature of our course is the approach of clinical simulation used for skills demonstration, practice, and development throughout the course, which allows you to practise skills in a realistic environment.
所屬院系
進入哪個院系學習？ Business and Creative Industries
中國學生入學要求
課程信息
學制：全日制(1 年)
學費：
開學時間：2022九月
申請截止日期：
留學地點：Paisley CampusHigh Street,Paisley,Renfrewshire,PA1 2BE, Scotland
滬ICP備18048269號-1 
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