- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么?
The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training.
Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Acquire marketing research and analytics, statistics, forecasting, and modeling skills required to tackle real world marketing challenges in the era of Big Data Learn up-to-date, cutting-edge digital marketing and new media marketing practices through a set of digital marketing and social media courses Demonstrate competency through the culminating experience in which students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions
Features
Cohort-based model consisting of 30 units 12-month full time or 24-month part time programs beginning fall semester Bootcamp provides statistics and data visualization foundation
Graduate Business Career Services
Online Career Assessment with Career Leader software helps you clarify your goals. Customized 1-on-1 career coaching. Mock interviews to improve interviewing skills. Resume coaching and Resume Book, which exposes your resume to hundreds of potential employers. Mentorship program matches you with alumni from our business community. Company visits to introduce you to potential employers.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)? College of Business
中國(guó)學(xué)生入學(xué)要求
為來自中國(guó)的學(xué)生設(shè)計(jì) Applicants must have completed a baccalaureate degrees. Test of English as a Foreign Language (TOEFL): Paper-based 550, Internet-based (iBT) 80, International English Language Testing System (IELTS) 6.0 each sub-section, Pearson Test of English 58.
課程信息
學(xué)制:全日制(12 個(gè)月)
學(xué)費(fèi):US$15,408.00 (¥ 98,024) /年
開學(xué)時(shí)間:2022六月7日, 2022八月23日, 2022一月18日
申請(qǐng)截止日期:1-Jun-22
留學(xué)地點(diǎn):College of BusinessCalifornia State University Long Beach,1250 Bellflower Boulevard,LONG BEACH,California,90840, United States