- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing and research. This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career specific courses. The learning process is enhanced with projects, case studies and internships.
Required Courses
- MKTG3344 Marketing Research
- MKTG4272 Consumer Behavior
- MKTG4405 Advanced Marketing Management
Electives (Select Two Courses)
- MKTG3341 Management of Sales Force
- MKTG3360 Digital Marketing
- MKTG3371 Principles of International Marketing
- MKTG3383 Social Media Marketing
- MKTG3501 Marketing for a Sustainable World
- MKTG4344 Public Relations
- MKTG4345 Sports and Events Marketing
- MKTG4365 Marketing Communication
- MKTG4499 Internship in Marketing Studies
BS in Marketing with Digital Marketing Concentration
With so many advances in technology, today's marketing arena is more complex than ever before. Marketers are struggling to keep up with information being shared and used by their customers on a variety of platforms. Marketing success lies in being able to understand these digital and social platforms, and in being able to seamlessly integrate a range of new capabilities with some of the more traditional ones.
A bachelor's degree in Marketing with a concentration in Digital Marketing from Silberman College of Business will prepare you for a career in this dynamic field and will equip you with the knowledge and skills to plan, design and manage a well integrated marketing strategy.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Silberman College of Business
中國(guó)學(xué)生入學(xué)要求
為來自中國(guó)的學(xué)生設(shè)計(jì) High school transcripts, or equivalent, are required for admission and will be used to evaluate admission. English proficiency: TOEFL IBT - 70, TOEFL PBT - 59; IELTS - 6.0; ITEP - 3.7, Pearson’s PTE-A – 53.
課程信息
學(xué)制：全日制(120 )
學(xué)費(fèi)：US$41,154.00 (￥ 266,427) /年
開學(xué)時(shí)間：預(yù)計(jì)在八月 2022
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Silberman College of Business1000 River Road,TEANECK,New Jersey,07666, United States
滬ICP備18048269號(hào)-1 
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