- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
The Marketing degree offers a path to exciting careers in our ever expanding marketplace with attention to ethically positioning goods and services for domestic and international markets. It explores marketing as a sustainable means of conceiving, pricing, distributing, acquiring and consuming goods and services in an increasingly competitive global economy. The emphasis is on managing and improving customer relationships by focusing on customer needs and developing products that satisfy these needs and provide superior value. The learning trajectory covers product development, branding and advertising, marketing research, logistics, and sales promotion using traditional and new media in campaigns coordinated around integrated marketing communications (IMC). Students are prepared for marketing careers and for graduate MBAs as they continue their education with the holistic foundation.
Business Core:
- PE2420 Principles of Microeconomics (GE)
- PE2430 Principles of Macroeconomics
- BU3010 Information Systems for Managers
- MA2000 Applied Statistics
- MA2300 Calculus for Business & Economics (GE)
- BU3502 Accounting I (3 cr.)
- BU3511 Accounting II (3 cr.)
- BU3600 Principles Business Law (2 cr.)
- BU3800 Marketing: Principles & Concepts
- BU3905 Business Communication (2 cr.)
- BU4110 Organizational Behavior & Management
- BU4762 Financial Management
- BU5115 Operations Management
- BU5190 Business Strategy & Policy
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ School of Business
中國學(xué)生入學(xué)要求
為來自中國
課程信息
學(xué)制：全日制(120 學(xué)分)
學(xué)費：US$16,980.00 (￥ 109,927) /年
開學(xué)時間：2022八月, 2022一月
申請截止日期：
留學(xué)地點：School of BusinessOLD WESTBURY,New York,11568, United States
滬ICP備18048269號-1 
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