- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
DESCRIPTION
The master’s graduate program in the School of Journalism and New Media offers three tracks: academic, professional, and Integrated Marketing Communications.
M.A. students without academic or professional background in journalism may be required to pursue a course of study that combines undergraduate and graduate journalism courses.
MINIMUM TOTAL CREDIT HOURS: 30
COURSE REQUIREMENTS
Academic
Students take a 30-semester-hour program of study as follows: Jour 651, 652, 654, and 655; 12 hours of graduate course work in an area of concentration within or outside the school; and 6 hours of Jour 697 to complete a thesis or thesis project. A thesis project must be a professional work in an appropriate medium equal in scope to a formal thesis; i.e., based on a formal proposal encompassing problem analysis, literature review, method statement, and bibliography. Both the thesis and the project require approval of a written prospectus and an oral examination.
Professional Journalism
Students take a 30-semester-hour program of study as follows: Jour 578, Jour 590, Jour 610, and Jour 668; 12 hours of graduate course work in an area of concentration within or outside the school; and 6 hours of Jour 697 to complete a professional thesis project. A thesis project must be a professional work in an appropriate medium equal in scope to a formal thesis; i.e., based on a formal proposal encompassing problem analysis, literature review, method statement, and bibliography. Both the thesis and the project require approval of a written prospectus and an oral examination.
Integrated Marketing Communications
Students will be required to complete 36 hours -- eight core courses and four electives. These core and elective courses, which have been approved by the school's graduate faculty and the university’s Graduate Council, will comprise the program.
Core
- IMC 501 Professional IMC Seminar/Introduction to IMC
- IMC 502 Consumer Behavior/Understanding the Target Audience
- IMC 503 Insights and Measurements
- IMC 504 Creative Development and Direction
- IMC 505 Internet and Mobile Media: Evolution of the Digital Space
- IMC 555 Managing Integration/The IMC Campaign
- IMC 557 Brand and Relationship Strategies
- IMC 602 Design and Visual Thinking
Electives
- IMC 507 Direct and Database Marketing
- IMC 508 Advanced Media Strategy and Analysis
- IMC 509 Special Problems in IMC
- IMC 556 Multicultural Marketing Communications
- IMC 601 Advanced Account Planning
- IMC 692 Public Relations as a Marketing Tool/Reputation Management
Other electives will also be possible, depending on individual students' interests.
AcademicIntegrated Marketing CommunicationProfessional Journalism
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ University of Mississippi - Shorelight
中國學(xué)生入學(xué)要求
課程信息
學(xué)制：全日制(30 學(xué)分)
學(xué)費：US$25,500.00 (￥ 162,228) /年
開學(xué)時間：2022八月28日, 2022一月7日
申請截止日期：20-Jul-22
留學(xué)地點：University of Mississippi - ShorelightWorld Trade Center East,Two Seaport Lane, Suite 500,BOSTON,Massachusetts,02210, United States
滬ICP備18048269號-1 
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