- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么?
Since 1928, the College of Business has served the business education needs of our community. We provide San Jose and Silicon Valley with talent, thought leadership and service, ensuring our region's growth in the global marketplace. An institution of opportunity, our accessible, high-value education empowers and transforms the lives of people of all ages and backgrounds. Both our challenging undergraduate curriculum and our innovative graduate program in the Donald and Sally Lucas Graduate School of Business equip graduates with the tools, work ethic and skills to succeed in the ever-changing global economy.
Business graduates with a marketing concentration are prepared to pursue careers in small business and retail store management; in marketing, product or advertising management; also direct marketing, customer service and sales. The marketing program focuses on the business function concerned with market definition and objectives, product or service development, customer segmentation and product positioning, sales management, advertising and promotion, pricing and distribution.
所屬院系
進(jìn)入哪個院系學(xué)習(xí)? Lucas College and Graduate School of Business
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Students should have earn a minimum of a 3.0 grade point average (GPA) or an average of "B" grades and Successfully complete three years of college preparatory mathematics with a minimum grade of "C-" or better. English Language requirements: Test of English as a Foreign Language (TOEFL) IBT score 61; Paper based score 500; IELTS score 6.0; PTE academic score 44.
課程信息
學(xué)制:全日制(4 年)
學(xué)費:
開學(xué)時間:預(yù)計在八月 2022
申請截止日期:預(yù)計在April 2023
留學(xué)地點:Lucas College and Graduate School of BusinessBusiness Tower 650,One Washington Square,SAN JOSE,California,95192, United States