- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Marketing involves more than just selling products; it is about finding ways to bring companies and customers together. The Marketing program at SRU will teach you how customer perceptions evolve and how companies can impact and influence them. You'll learn how psychology, economics, and statistics can be used to understand buying patterns and develop successful marketing strategies. You'll also gain practical experience applying these concepts.
WHY CHOOSE MARKETING?
Marketing is a fast-paced, dynamic field with a spectrum of career opportunities. You can work in positions ranging from brand management and advertising to market research and sales. Marketing management is currently one of the fastest-growing career opportunities in the United States. Many companies, nonprofit organizations, and government agencies have their own marketing departments focused on connecting with consumers.
WHAT WILL YOU LEARN?
In the SRU Marketing program, you will learn:
- How to anticipate and satisfy consumer needs and wants
- Marketing research, product planning, pricing, promotion, and distribution
- Concepts, functions, and institutions of marketing
- Appreciation of the consumer orientation
- Skills to analyze, formulate, and implement marketing policies
CAREERS IN MARKETING
With strong marketing knowledge and skills, you have the ability to work in areas such as:
- Advertising / promotion
- Brand management
- Consulting
- Consumer relations
- Marketing management
- Marketing research
- Retail management
- Sales
所屬院系
進入哪個院系學(xué)習(xí)？ College of Business
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 International applicants who have not enrolled in any post secondary institution since graduating high school should apply as freshmen. Advanced standing may be considered for those students who have completed IB programs, GCE A-levels (advanced or advanced subsidiary) examinations. English language requirements: Applicants must score a minimum of 61 on the internet based test (iBT), a minimum of 500 on the written test or a minimum of a 173 on the computer based test. Applicants must receive an overall IELTS score at band 6.0 or above.
課程信息
學(xué)制：全日制(MINIMUM OF 120 學(xué)分)
學(xué)費：US$15,895.00 (￥ 102,903) /年
開學(xué)時間：預(yù)計在八月, 十二月 2022
申請截止日期：
留學(xué)地點：College of Business1 Morrow Way,SLIPPERY ROCK,Pennsylvania,16057, United States
滬ICP備18048269號-1 
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