- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么？
The College of Business provides quality business education, delivered by research engaged faculty in partnership with the business community, to prepare students for professional careers and enhance regional economic development. The COB has the distinction of being one of a handful of business schools across the country with two economic development outreach units housed within the college. The Institute of Economic Advancement (IEA) and the Arkansas Small Business and Technology Development Center (ASBTDC) play important roles in advancing economic, entrepreneurial, and other business-critical services across the state.
Educational Objectives
Students completing a marketing degree should accomplish the following educational objectives:
Develop an understanding of the role of marketing in the global economy and within individual organizations.
Develop an understanding of the ethical and social responsibilities of marketers.
Develop an understanding of the nature and methods of marketing management, including marketing organization, marketing strategy planning, the development of marketing plans and programs, and the implementation and control of marketing programs.
Develop an understanding of the nature of the marketing environment and the process of environmental analysis.
Develop an understanding of the nature of consumer and institutional buyer markets, including an understanding of consumer and institutional buyer behavior.
Develop an understanding of the process of market segmentation and finding target market opportunities.
Develop an appreciation of the value of marketing information and an understanding of the marketing research process for obtaining marketing information.
Major (75 hours)
General-business Courses (21 hours)
MATH 1342 Business Calculus
ACCT 2310 Principles of Accounting I
ACCT 2330 Principles of Accounting II
ECON 2310 Business Statistics I
ECON 2322 Principles of Microeconomics
ECON 2323 Principles of Macroeconomics
所屬院系
進入哪個院系學習？ College of Business
中國學生入學要求
為來自中國的學生設計 Students are required to have TOEFL score of 525 on paper-based.
課程信息
學制：全日制(MINIMUM 120 HOURS)
學費：US$21,779.60 (￥ 140,999) /年
開學時間：預計在八月 2022
申請截止日期：預計在July, November 2022
留學地點：College of BusinessLITTLE ROCK,Arkansas,72204, United States
學制：在線/遠程學習(MINIMUM 120 HOURS)
學費：USD $280 per credit hour
開學時間：預計在八月 2022
申請截止日期：預計在July, November 2022
留學地點：
滬ICP備18048269號-1 
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