- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
The foundation of business success lies in marketing. In the BS in marketing program you will learn how organizations plan, organize, administer and achieve their business objectives through effective marketing. Courses in emerging areas of marketing such as mobile design/development, digital marketing, social media, customer experience, and brand and product management ensure you have the marketable skills employers demand. Be prepared to develop and deploy strategic marketing plans based upon creativity and analytics that help drive market success.
The marketing major prepares graduates for careers in consumer or organizational sales and sales management; product management; marketing research; promotion and media planning; retail/wholesale management; buying or purchasing; and customer service management. These careers are found at all levels of distribution (manufacturing, wholesale, and retail both domestically and internationally), as well as in not-for profit organizations and government. In addition to the common body of knowledge in business competencies, majors in marketing will demonstrate competencies in marketing promotion, personal selling and sales management, channels of distribution, research, retailing, consumer behavior, marketing of services, and marketing policy and strategy.
PROGRAM OVERVIEW
- Designed to be Flexible – In addition to our long–standing campus courses, many students are able to complete their degrees by taking online classes
- Relevant – Courses focus on both the big picture and day–to–day role that marketing plays in business success. Develop the qualitative and quantitative skills employers demand
- Quality Instruction – Diverse faculty provide a balance between producing cutting–edge research in their field with extensive national and international industry experience
- Experience Engaged Learning – Regardless of how you take classes, you will experience challenging, fast–paced coursework, collaboration with accomplished peers, and develop the analytic tools needed to become a professional ready for any challenge
- Affordable – Take advantage of one of the best values in Texas for an AACSB–accredited business program
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ College of Business
中國(guó)學(xué)生入學(xué)要求
為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) Applicants must have completed a high school. Other English Language Requirements: TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System) Required scores: 80 (Internet-based TOEFL), 550 (paper-based TOEFL) or 6.5 IELTS.
課程信息
學(xué)制：全日制(120 小時(shí))
學(xué)費(fèi)：US$21,634.00 (￥ 140,056) /年
開(kāi)學(xué)時(shí)間：預(yù)計(jì)在八月 2022
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：College of BusinessTexas A&M University-Commerce,COMMERCE,Texas,75429, United States
滬ICP備18048269號(hào)-1 
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