- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Integrated Marketing Communication (IMC) is a strategic communication discipline that draws together advertising, public relations, and marketing. Students can develop competencies in advertising, public relations, event planning, emerging communication technologies, community relations, visual communication, and branding. Integrated Marketing Communication majors pursue careers in advertising and public relations agencies, consulting firms, and positions requiring strategic communication planning and strategy.
Enhanced Major: Students may take up to 15 additional credits for an enhanced major. An enhanced major allows students to supplement the 30-credit major with additional coursework and internships. This option requires consultation with the Undergraduate Directors.
Major Requirements
- COMM 301W History of Communication
- COMM 494W Communication Ethics
Elective Core I
- COMM 206 Communication in the Marketplace
Select one:
- COMM 201 Human Communication in a Technological Age
- COMM 407 or 114 Intercultural Communication
Elective Core II
- COMM 204 Professional Comm. in IMC (recommended)
- COMM 202 Business & Professional (can be substituted if needed)
Major Electives
Select three:
- COMM 330 IMC Functions I: PR
- COMM 333 IMC Functions II: Ad
- COMM 430 IMC Strategies I: PR
- COMM 433 IMC Strategies II: Ad
IMC Capstone
- COMM 436 IMC: Coordinating Ad & PR
Additional Elective
Students select one additional communication elective in consultation with advisors.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ McAnulty College and Graduate School of Liberal Arts
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計(jì) To be considered for admission you must have graduated from a secondary school recognized as an acceptable equivalent to a U.S. high school and you must demonstrate a record of acceptable academic success. In general, undergraduate applicants are expected to obtain the U.S. equivalent of a minimum 3.0 Grade Point Average (GPA) for most majors. TOEFL iBT of 70 or above or IELTS of 6.0.
課程信息
學(xué)制：全日制(120 學(xué)分)
學(xué)費(fèi)：US$43,526.00 (￥ 281,783) /年
開學(xué)時(shí)間：2022八月23日, 2022一月12日
申請截止日期：
留學(xué)地點(diǎn)：McAnulty College and Graduate School of Liberal ArtsCollege Hall, 600 Forbes Avenue,PITTSBURGH,Pennsylvania,15282, United States
滬ICP備18048269號-1 
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