- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？ Successful marketing involves understanding what customers want or need, and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BSc Marketing and Management provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ Management Studies
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Excluding General Studies.Mathematics at Grade B required.
課程信息
學(xué)制：全日制(3 年)
學(xué)費：￡18,800.00 (￥ 168,211) /年
開學(xué)時間：2022九月20日
申請截止日期：
留學(xué)地點：University of Exeter (Exeter Campuses)Laver Building,Exeter,Devon,EX4 4QE, England
滬ICP備18048269號-1 
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