- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. The Department of Marketing and Logistics offers the three options: Marketing Option, Logistics and Supply Chain Strategies Option, and Sports Marketing Option and corresponding certificates.
The Department of Marketing and Logistics Mission, Vision, and Motto:
The Mission: While maintaining the AACSB accreditation, become a preeminent Department of Applied Marketing by creating alliances with the local business community to give our students “Real World” experiential learning in order to compete with all major universities in California
The Vision: Creating challenging and enjoyable teaching and learning experiences and offering specialized cutting edge marketing options.
The Motto: Connecting the Learning Process and Experience to the Community
Interesting Classes You Might Take
- Buyer Behavior
- Sports Marketing
- Marketing Information Systems
- Principles of Logistics and Supply Chain Strategies
- Global Channels Technologies
- Entrepreneurial Marketing
- Export and Global Marketing
- E-Marketing
- Strategic Planning in Marketing
What You Can Learn
- How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
- How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
- The management of the physical flow of products and information throughout the entire supply chain.
- How to build a marketing plan for the person or firm interested in the development of a new product or service.
- The Policies and practices of firms engaged in international world trade.
- The Development and application of marketing strategies in sports and sports-related industries.
- The use of the internet as a source of marketing information and as a marketing tool.
所屬院系
進入哪個院系學(xué)習(xí)？ Craig School of Business
中國學(xué)生入學(xué)要求
課程信息
學(xué)制：全日制(120 )
學(xué)費：US$18,469.00 (￥ 119,566) /年
開學(xué)時間：2022八月17日, 2022一月18日
申請截止日期：1 July 2022, 1 November 2022
留學(xué)地點：Craig School of Business5245 N Backer Ave M/S PB08,FRESNO,California,93740, United States
滬ICP備18048269號-1 
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