- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Develop the Marketing Strategies That Organizations Need
Marketing is essential for virtually every type of company and organization. As the revenue-generating arm of the company, marketing is responsible for developing and implementing strategies to offer products and services to meet the needs of customers – and do so much more effectively than competitors. As a marketing major, students will learn how to (a) identify and understand target customers and (b) design, price and deliver a product offering to meet their needs and desires.
Flexible Program Design to Meet Your Personal Interests
In your coursework, you will explore consumer behavior, study marketing channels and distribution, and learn the value of marketing research for effective decision-making.
Flexibility in program design to address individual areas of interest is assured by a variety of marketing electives including retailing, integrated marketing communications, services marketing, sports marketing, social media marketing, sales management, brand management, and international marketing.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ College of Business
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計(jì) Applicants who have attended an institution located outside the United States must: Possess the equivalent of a U.S. high school/secondary diploma. Proof of English Language Proficiency: Your minimum scores must be: 550 on the paper-based TOEFL exam; 79 on the TOEFL (iBT) exam; 6.0 on the IELTS exam, 53 on the PTE exam; or, you can successfully complete level 112 in the ELS Intensive English Language program.
課程信息
學(xué)制：全日制(4 年)
學(xué)費(fèi)：US$25,772.00 (￥ 166,845) /年
開學(xué)時(shí)間：2022八月23日
申請截止日期：1-Jun-22
留學(xué)地點(diǎn)：University of Houston - Clear Lake2700 Bay Area Boulevar,HOUSTON,Texas,77058, United States
學(xué)制：須出席的在線/遠(yuǎn)程學(xué)習(xí)(4 年)
學(xué)費(fèi)：US$25,772.00 (￥ 165,698) /年
開學(xué)時(shí)間：2022八月23日
申請截止日期：1-Jun-22
留學(xué)地點(diǎn)：University of Houston - Clear Lake2700 Bay Area Boulevar,HOUSTON,Texas,77058, United States
滬ICP備18048269號-1 
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