- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Students pursuing a major in Marketing may choose between 1) the Strategic Marketing track; 2) the Professional Sales track; or 3) the Social Media Marketing track.
Strategic Marketing Concentration
The Strategic Marketing concentration develops critical thinking skills necessary to build strategy based on market knowledge. Areas of study include strategic planning; segmentation and target marketing; consumer behavior; marketing research; product, promotion, pricing, and distribution decisions; services marketing; and international marketing.
Professional Selling Concentration
As part of the Center for Professional Selling, one of the few certified centers in the United States, this track prepares students for careers in face-paced and lucrative corporate sales positions. Tremendous networking opportunities are made through engagement with internships, guest speakers and in national sales competitions.
Social Media Marketing Concentration
Focuses on the strategic use of traditional, digital, and social media platforms to meet Marketing goals. Students have ample opportunity to work with real organizations on social media campaigns, content marketing, SEO, analytics, website design and more.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Gordon Ford College of Business
中國(guó)學(xué)生入學(xué)要求
為來自中國(guó)的學(xué)生設(shè)計(jì) Students must have a secondary school education and a minimum grade point average (GPA) of 2.5. English Language Requirements: TOEFL iBT 71, TOEFL (Paper or Computer based): 525- paper based; 197- computer based; IELTS (academic version): 6.0 or higher; ELS Language Center: Level 109 completion or higher; Pearson Test of English - Academic (PTEA) 52; SAT Critical Reading (before March 2016); 450 SAT Evidence Based Reading and Writing (March 1, 2016 and after) 460.
課程信息
學(xué)制：全日制(4 年)須出席的在線/遠(yuǎn)程學(xué)習(xí)(4 年)
學(xué)費(fèi)：US$27,144.00 (￥ 175,728) /年
開學(xué)時(shí)間：2022十二月14日
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Gordon Ford College of Business1906 College Heights Blvd. #11056,BOWLING GREEN,Kentucky,42101, United States
滬ICP備18048269號(hào)-1 
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