- 專(zhuān)業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專(zhuān)業(yè)概況
在這里學(xué)什么? The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)? University of Wolverhampton Business School
中國(guó)學(xué)生入學(xué)要求
課程信息
學(xué)制:全日制(3 年)
學(xué)費(fèi):£12,250.00 (¥ 109,606) /年
開(kāi)學(xué)時(shí)間:2022九月20日
申請(qǐng)截止日期:
留學(xué)地點(diǎn):University of WolverhamptonAdmissions Unit,Camp Street,Wolverhampton,WV1 1AD, England