- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Overview
Effective marketing is essential for all successful fashion organisations. To have a powerful impact as a marketing specialist in this rapidly evolving industry, you need an array of technical and professional skills – and the talent to apply these in an ethical and sustainable way.
If you want to shape the future of fashion and have the determination and vision to use your marketing and business skills in a challenging but rewarding career, this Fashion Marketing Master's degree is your ideal next step.
You'll get a grounding in essential marketing tools, techniques and theories including social media marketing and analytics. You'll also focus on the specific mechanics and workings of the fashion industry by studying topics such as fashion branding and fashion entrepreneurship.
You'll have opportunities to go on an international study trip and get valuable experience working on live marketing campaigns with local, national or international organisations. You could also do an optional 6-month work placement at the end of the course.
When you graduate, you'll be ready to work in many areas of the fashion and marketing industries, in organisations of all sizes.
What you'll experience
On this Fashion Marketing Master's you'll:
- Learn how to address the contemporary challenges of fashion marketing, in a sustainable and ethical way
- Get insights into making impactful marketing decisions
- Study core marketing theories and techniques alongside specialist industry-specific modules
- Be taught by a teaching team with close links to local business and creative communities, and extensive contacts within large national and international fashion companies and corporations (including Arcadia Group, Burberry, Google, Tommy Hilfiger, Conde Nast and Twitter)
- Get experience with the software and tools you'll use in your career, such as Adobe Design Suite, Google Analytics and Google Ads
- Apply what you learn in the industry, by working with a fashion brand on a live brief – you'll deal directly with clients, working within professional constraints to deadlines
Careers and opportunities
Marketing is an essential part of all fashion organisations, and job opportunities exist across all areas of the industry.
The skills and knowledge you get on this course will also make you a good fit for general marketing roles in public sector and not-for-profit organisations, such as charities, local government and higher education institutions.
Roles you could do
You'll graduate with the skills and understanding to take up roles in many fields, including:
- Global fashion market researcher
- Fashion marketing campaign officer
- Fashion marketing executive
- Public relations account executive
- Fashion marketing consultant
- Fashion entrepreneur
- Social media manager
You could also continue your studies to PhD level.
Whatever comes next after your studies, our Careers and Employability service will give you support and advice for up to 5 years after you graduate.
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ School of Art and Design
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Students need to hold Bachelors Degree. Students need a minimum of IELTS band 6.5–7.0, with no component below 6.0.
課程信息
學(xué)制：全日制(1 年)
學(xué)費：
開學(xué)時間：2022九月20日, 2022一月24日
申請截止日期：
留學(xué)地點：Main SiteUniversity House,Winston Churchill Avenue,Portsmouth,PO1 2UP, England
滬ICP備18048269號-1 
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