- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Course description
Our innovative MSc Marketing for the Creative Industries will offer an insight into marketing in the context of the creative industries, relating to organisations that focus on creative areas such as art, fashion, music, film, graphic design, dramatic arts and digital design. You will be taught by lecturers who have worked and published in the field of cultural and creative marketing and the course reflects contemporary developments in research and practice in marketing in creative organisations.
Connections will also be made with the research and industry community in creative and cultural field, via visiting speakers and live projects.
The course content reflects a growing trend towards a synergy between the arts and marketing in businesses, particularly in the UK. In addition to studying traditional and digital marketing theory and practice, you will learn the importance of social and environmental sustainability for businesses. You will gain teamwork, planning and organisation skills to prepare you for roles in organisations within the creative industries in both the public and private sector. You will also develop analytical skills to help interpret marketing theory in the context of the creative industries, enabling you to undertake projects as marketing consultants and advisors, through live projects with practitioners from both local and national organisations.
Careers and employability
Our Business, Management and Human Resource courses have been developed with the professional in mind and offer many opportunities for career enhancement. Our courses are both intellectually stimulating and relevant to career needs, a fact endorsed by over 20,000 School of Business graduates from about 100 countries.
By taking the MSc Marketing for the Creative Industries, you will acquire academic and professional knowledge in the areas of marketing, consumer behaviour, marketing research, innovation, branding and communications, which will enhance your professional development and career prospects
所屬院系
進入哪個院系學(xué)習(xí)？ School of Business
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Students must have completed a three-year college diploma from a Chinese university, you will need to take an accepted one-year Pre-Masters course or upgrade your diploma to a Bachelor’s degree before applying for a Master’s degree. English Language Requirements: IELTS 6.5 or equivalent.
課程信息
學(xué)制：全日制(1 年)
學(xué)費：￡18,935.00 (￥ 170,981) /年
開學(xué)時間：預(yù)計在十月 2022
申請截止日期：
留學(xué)地點：University of LeicesterUniversity Road,Leicester,Leicestershire,LE1 7RH, England
院校相關(guān)閱讀
滬ICP備18048269號-1 
電子營業(yè)執(zhí)照
教育
全國教育網(wǎng)站
企業(yè)信用等級AA級