- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
From the expanding presence of social media that empowers customers, to pressures from increased global competition, to revolutionary changes in technology and communication, the rules of marketing are constantly rewritten.
With both consumer and B2B markets facing stiff competition, businesses need marketing experts that can strategically position them for success. The MS in Management – Marketing program places a strong focus on marketing strategy, marketing research, consumer behavior, and internet marketing. Additional emphasis on international operations gives students the tools needed to understand and overcome the economic, cultural, political, and legal barriers to international marketing.
Required Courses (18 credits)
- BUS ADM 762 Marketing Research
- BUS ADM 764 Consumer Behavior
- BUS ADM 765 Strategic Product and Brand Management * integrating course
- BUS ADM 806 International Marketing
- BUS MGMT 708 Marketing Strategy: Concepts and Practice |
- BUS MGMT 709 Analytic Models for Managers
所屬院系
進入哪個院系學(xué)習(xí)？ Lubar School of Business
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Applicants for admission to the UWM Graduate School must have the following: A baccalaureate degree or its equivalent as determined by the UWM Centre on International Education, from a regionally accredited institution, completed before the first term of enrolment in the Graduate School. Students applying to approved integrated bachelor’s/master’s programs are exempt from this requirement, A minimum cumulative undergraduate grade point average (GPA) of 2.75 on a 4.0 scale, or an equivalent measure on a grading system that does not use a 4.0 scale. TOEFL (Test of English as a Foreign Language) results with a minimum required score of 79 on the Internet-based TOEFL (IBT) and a minimum recommended sub-score of 18 in each skill). IELTS (International English Language Testing System) results with a minimum required score of 6.5, with minimum recommended sub-score of 6.0 in each skill.
課程信息
學(xué)制：全日制(30 學(xué)分)
學(xué)費：US$25,876.00 (￥ 164,621) /年
開學(xué)時間：2022八月23日, 2022一月10日
申請截止日期：
留學(xué)地點：Lubar School of Business3202 N. Maryland Ave.,MILWAUKEE,Wisconsin,53211, United States
滬ICP備18048269號-1 
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