- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么？
Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers and for managing relationships in ways to benefit local and global stakeholders. Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical. Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, and brand management. Students may choose among 2 concentrations (15 credit hours) in the marketing major.
Marketing courses are designed so that students acquire skills in how to gather, manage, and use information; how to analyze customers; and how to develop marketing strategy and design a marketing mix. At the same time, students gain skills in ethical decision-making, developing creative solutions to solve problems, communicating effectively, and working in teams. They also learn how to form intelligent judgments and opinions relating to economic, social, and environmental factors which vitally affect every day living for both present and future generations.
Professional Selling
The Professional Selling concentration prepares students to manage business clients of for-profit and nonprofit organizations. Specifically, this concentration provides business students with coursework and opportunities to equip themselves with essential knowledge and skills required to begin professional careers in sales.
所屬院系
進入哪個院系學習？ College of Business
中國學生入學要求
為來自中國的學生設計 Applicants must have a cumulative, unweighted high school GPA of 3.0 (on a 4.0 scale). English Language Requirements: Min. score 71 for iBT/ 6.0 IELTS / 105 Duolingo.
課程信息
學制：全日制(4 年)
學費：US$18,090.00 (￥ 117,113) /年
開學時間：2022八月23日
申請截止日期：1-Jun-22
留學地點：College of BusinessDepartment 3275 , 1000 E. University Avenue,LARAMIE,Wyoming,82071, United States
滬ICP備18048269號-1 
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