- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么?
Course summary
- Develop the creative, theoretical and technical skills required for a successful PR career
- Explore communication theory, practice and research through wide-ranging learning methods
- Learn how the industry works - build relationships and develop reputations with real-life briefs
- Attain excellent, sought-after PR credentials on a CIPR and PRCA-accredited course
- Benefit from the tutelage of PR specialists and attend masterclasses from industry insiders
This course allows you to develop a deep understanding and flair for PR. You'll attain industry knowledge and gain contacts as well as reinforce your skills with detailed theoretical grounding - leaving as an employable, experienced professional.
How you learn
The course is focused on the real-world application of PR and communication theory. You'll work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organisation's reputation. You'll also explore the day-to-day realities of the job - how to write sharp news releases, manage a crisis and examine how ethics are central to the public relations sphere.
You learn through
- practical projects
- lectures and seminars
- commercial opportunities with real-world clients
- critical thinking and group work skills
- employability workshops
- guest speakers and masterclasses
- webinars with industry specialists
- development of your online showreel
Future careers
This course prepares you for a career in
- public and private sector organisations
- PR agencies
- charities
- pressure groups
- voluntary sector.organisations
This course benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.
所屬院系
進入哪個院系學習? Sheffield Hallam University
中國學生入學要求
為來自中國的學生設計 The following qualifications from China will be considered for entry on to postgraduate taught programmes, with a usual minimum average of 60 per cent: Four year Bachelor Degree from a recognised university; Three year university diploma plus relevant work experience; and successful completion of a recognised pre-masters course. The following qualifications from China will be considered for entry on to postgraduate research programmes (MPhil/PhD): masters degree from a recognised University. IELTS for UKVI 6.0; Listening: minimum level 5.5; Speaking: minimum level 5.5; Reading: minimum level 5.5; Writing: minimum level 5.5.
課程信息
學制:全日制(1 年)
學費:£14,460.00 (¥ 130,572) /年
開學時間:2022九月27日
申請截止日期:
留學地點:City CampusHoward Street,Sheffield,S1 1WB, England