- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. RIT’s marketing degree focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior. You’ll gain competencies in the technical skills of search engine optimization and data analytics as you gain a complete understanding of the dynamic field of marketing and its impact on an organization’s success.
In the business administration: marketing major, students learn theory and gain practical experience by creating tactically enabled strategic marketing plans. Through projects they learn to work independently and in teams to achieve organizational objectives. Students develop leadership and communication skills through classroom experiences and their work on real and simulated business challenges. Students gain proficiency in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. Students graduate with the ability to create and critically evaluate strategic marketing plans.
Typical Job Titles
- Product Analyst
- Sales Representative
- Marketing Research Associate
- Marketing Manager
- Business Analyst
Marketing electives
- MKTG-310 Marketing Research
- MKTG-360 Professional Selling
- MKTG-370 Ad and Promo Management
- MKTG-410 Search Engine Marketing and Analytics
- MKTG-430 Social Media Marketing
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Saunders College of Business
中國(guó)學(xué)生入學(xué)要求
為來自中國(guó)的學(xué)生設(shè)計(jì) Applicants must have completion of high school. Minimum Score for Full Admission: Internet Based TOEFL (iBT) - 79; PTE Academic - 58, IELTS - 6.5.
課程信息
學(xué)制：全日制(4 年)
學(xué)費(fèi)：US$50,564.00 (￥ 327,346) /年
開學(xué)時(shí)間：2022八月23日, 2022一月10日
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Saunders College of Business105 Lomb Memorial Drive,ROCHESTER,New York,14623, United States
滬ICP備18048269號(hào)-1 
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