- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
UNT’s Digital Retailing program is unique among U.S. universities. Through an interdisciplinary approach and innovative curriculum, you’ll learn about merchandising processes, marketing, consumer segments and design architecture in digital channels. You’ll also hone your analytical and computer skills.
Learning opportunities in our program extend beyond the classroom. Our Dallas Study Tour provides you with access to leading channel retail businesses for on-site lectures and tours. In the Merchant Development Program, students are mentored by industry executives and shadow them on the job.
A degree in Digital Retailing can help prepare you for positions including:
- E-commerce manager
- Project manager
- Search engine optimization/search engine marketing manager
- Site merchandiser
- Social media manager
- Usability and A/B testing specialist
- Web analytics specialist
Through a recommended sequence of courses, you’ll learn:
- Consumer behavior in digital and channel environments
- Effective merchandising and marketing practices in digital and channel environments
- How to build, maintain and manage an online store using industry leading e-commerce platforms
- How to evaluate product attributes, web analytics, pricing strategies, digital marketing, and web site navigation and categorization
- Processes involved in digital business
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ College of Merchandising, Hospitality and Tourism
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Students must have completed a high school graduation or equivalent qualification. English language requirement: IELTS: Overall band 6.0 or higher; TOEFL: Internet-Based (IBT): 79; Paper-Based: 550; PTE: Score of 53 or higher; ACT: 21 or higher on English; MELAB (official version): 80 or higher.
課程信息
學(xué)制：全日制(120 學(xué)分)
學(xué)費：US$21,074.00 (￥ 136,431) /年
開學(xué)時間：2022八月23日
申請截止日期：15-Jul-22
留學(xué)地點：College of Merchandising, Hospitality and TourismChilton Hall 331, 410 S. Avenue C,DENTON,Texas,76203, United States
滬ICP備18048269號-1 
電子營業(yè)執(zhí)照
教育
全國教育網(wǎng)站
企業(yè)信用等級AA級