- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么？
Loyola’s close proximity to both major agencies and the brands they represent, gives students the opportunity to get first-hand exposure to the industry. Working Ad/PR professionals routinely visit Loyola to give presentations, attend professional panels, and provide career guidance to our students. Many faculty members are also Ad/PR professionals, ensuring students learn relevant, real-world applications.
Our downtown location also lets students take advantage of internships, networking events, and other learning experiences with the many agencies, media companies, businesses, and non-profit organizations in the area.
As part of this program, students choose to follow advertising, public relations, or integrated focus.
Program Benefits
- Learn from industry professionals with experience representing some of the top companies and brands.
- Take classes at our downtown Chicago campus, located on Michigan Ave., near one of the nation’s busiest commercial districts.
- Get on-the-job experience through internship opportunities at top ad firms and client companies.
Outcomes
Advertising and Public Relations Major
- Create and implement strategic communication campaigns that integrate advertising, public relations and integrated marketing communication, and are responsive to community needs and organizational goals in local and global contexts.
- Write copy and design messages to reach diverse publics and for distribution through multiple channels, including both traditional and digital media.
- Understand the implications and applications of integrated strategies for digital media in marketing, advertising and public relations practices.
- Apply appropriate research methods to plan, monitor and evaluate public relations, advertising and other communication campaigns and activities.
- Practice ethical communication in professional practices that are socially responsible and in the mutual interests of the organization and the community.
- Demonstrate the competencies to work as an entry-level professional in advertising or public relations.
所屬院系
進入哪個院系學習？ School of Communication
中國學生入學要求
為來自中國的學生設計 Students must have completed a secondary and high school. A minimum score of 79 is required for the TOEFL, A minimum score of 6.5 for IELTS, 53 on the PTE.
課程信息
學制：全日制(120 小時)
學費：US$43,605.00 (￥ 282,294) /年
開學時間：預計在八月 2022
申請截止日期：
留學地點：School of CommunicationLoyola University Chicago,820 N. Michigan Avenue, Water Tower Campus,CHICAGO,Illinois,60611, United States
滬ICP備18048269號-1 
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