- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
This accredited MSc International Marketing degree from Robert Gordon University will develop your knowledge and understanding of domestic and international marketing theory and current business management practices. On successful completion you will be able to make an immediate and effective contribution to operations within the field of marketing.
By studying the MSc International Marketing course you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world. Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ School of Creative and Cultural Business
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計(jì) Students need to have of the following qualifications: a four-year Bachelor’s Degree from a recognised "211" or "985" university with an overall average of 65% (4 point scale 64-67% = C- and 5 point scale 60-74% = C). 70% is required from all other recognised universities in China. Students who hold a three-year college Diploma from a recognised institution will need to successfully complete a pre-masters programme in China or the UK to be considered for entry. A small number of University postgraduate programmes do require a minimum of second class upper classification, or an equivalent. Applicants with lower qualification and / or relevant work experience will be considered on a case by case basis. Students need to have an IELTS overall of 6.5 includes 5.5 in Reading, Writing, Speaking, Listening.
課程信息
學(xué)制：全日制(12 個月)全日制(14 個月)
學(xué)費(fèi)：￡13,720.00 (￥ 123,890) /年
開學(xué)時(shí)間：2022五月, 2022十月
申請截止日期：
留學(xué)地點(diǎn)：Robert Gordon UniversityGarthdee House,Garthdee Road,Aberdeen,Aberdeen, City Of,AB10 7QB, Scotland
滬ICP備18048269號-1 
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