- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Overview
From the principles and practices of marketing right through to marketing on a global scale we’ll get you ready for the work place.
Building on marketing theory we’ll help you to test these in a practical way by getting you to apply these to real business scenarios.
The yearlong course is split into 3 trimesters, each building on the last working towards your own dissertation to get you ready to kick start your marketing career on an international level.
Course details
A career in marketing requires a wide range of skills. Our course will teach you to think analytically and critically examine the issues confronting the global business environment.
We’ll help you to develop quantitative and qualitative research skills. Helping you to develop your presentation techniques. Skills that will help you to understand how to develop brands in the global marketplace.
You’ll benefit from our strong links within the marketing and advertising industries all over the world, as well as guest speakers.
We also have links with industry bodies including the Chartered Institute of Marketing, The Marketing Society Scotland and the Institute of Direct Marketing which add further credibility to the course.
Our team work together with students to encourage innovation, enterprise and citizenship through our marketing community.
Careers
Finance Law Health Charities Tourism Government Advertising Brand management Information technology Market research.
所屬院系
進入哪個院系學(xué)習(xí)？ Marketing
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 You will be eligible to apply if you have completed a bachelors degree from a recognised institution with 70% or above. IELTS (Academic): 6.0 overall, with no component below 5.5.
課程信息
學(xué)制：全日制(1 年)全日制(18 個月)
學(xué)費：￡15,620.00 (￥ 141,047) /年
開學(xué)時間：2022七月1日, 2022十月1日, 2022一月1日, 2022四月1日, 2022七月1日
申請截止日期：
留學(xué)地點：Edinburgh Napier University219 Colinton Road,Edinburgh,Edinburgh, City Of,EH14 1DJ, Scotland
滬ICP備18048269號-1 
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