- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？ The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment.The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments.Our degrees in marketing have a shared ?rst year which allows you to experience all the main areas in marketing before you ?nalise your degree to match your career choice.We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing communications.In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively.Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ School of Management and Marketing
中國(guó)學(xué)生入學(xué)要求
為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) For entry into Year 1 of Bachelor's degrees (Level 4), you will typically need to have a recognised International Foundation course from a UK institution or a Chinese institution following a validated UK syllabus. Entry requirements vary but we normally ask for between 60% and 65%. Undergraduate Bachelor's degrees – IELTS 6.0 overall with a minimum 5.5 in each component.
課程信息
學(xué)制：全日制(3 年)全日制含國(guó)外學(xué)習(xí)機(jī)會(huì)(4 年)
學(xué)費(fèi)：￡14,400.00 (￥ 128,843) /年
開(kāi)學(xué)時(shí)間：2022九月13日
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Main Site115 New Cavendish Street,Fitzrovia,London,City Of Westminster,W1W 6UW, England
院校相關(guān)閱讀
滬ICP備18048269號(hào)-1 
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