- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？ This course explores the complexity and diversity facing marketers when operating in the highly competitive world marketplace. It will give you the knowledge, skills and practical experience you need to pursue opportunities with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.Our degrees in marketing have a shared ?rst year which allows you to experience all the main areas in marketing before you ?nalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).During the course you will explore such areas as developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, co-ordinating and controlling the international marketing effort.Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ School of Management and Marketing
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計(jì) For entry into Year 1 of Bachelor's degrees (Level 4), you will typically need to have a recognised International Foundation course from a UK institution or a Chinese institution following a validated UK syllabus. Entry requirements vary but we normally ask for between 60% and 65%. Undergraduate Bachelor's degrees – IELTS 6.0 overall with a minimum 5.5 in each component.
課程信息
學(xué)制：全日制(4 年)全日制(3 年)
學(xué)費(fèi)：￡14,400.00 (￥ 128,843) /年
開學(xué)時(shí)間：2022九月13日
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Main Site115 New Cavendish Street,Fitzrovia,London,City Of Westminster,W1W 6UW, England
院校相關(guān)閱讀
滬ICP備18048269號(hào)-1 
電子營業(yè)執(zhí)照
教育
全國教育網(wǎng)站
企業(yè)信用等級(jí)AA級(jí)