- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both the firm and its customers.
Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.
This degree is validated by Lancaster University and upon successful completion of the programme; graduates are awarded two certificates; one from Sunway University and another from Lancaster University.
Career prospects
Chief Executive Officer
Chief Marketing Officer
Product Manager
Brand Consultant
Supply Chain Manager
Key Accounts Specialist
Retail Expert
Consumer Research Analyst
Advertising and Promotions Specialist
Marketing Consultant Professional
Management Consultant Professional
Customer Relationship Manager
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ Sunway University Business School
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Students must have STPM or equivalent qualification. Any other qualifications will be considered on a case-to-case basis. English language requirements - TOEFL: 550 (paper-based), 213 (Computer-based), 80 (Internet-based); IELTS: 6.0; PTE Academic: 50 overal (minimum 46 in each skill); MUET: Band 4; O-Level English (1119): Credit; SPM English: B3 or B+; UEC English: B4; Sunway Intensive English Programme (IEP): Pass Level 4 with minimum 65%; ESL / English Satisfactory level in Pre-University Programmes.
課程信息
學(xué)制：全日制(3 年)
學(xué)費(fèi)：RM35,317.00 (￥ 55,706) /年
開學(xué)時間：2022八月, 2022一月
申請截止日期：
留學(xué)地點(diǎn)：Sunway UniversityNo. 5, Jalan Universiti,Bandar Sunway,SUBANG JAYA,Selangor,47500, Malaysia
滬ICP備18048269號-1 
電子營業(yè)執(zhí)照
教育
全國教育網(wǎng)站
企業(yè)信用等級AA級