- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
The Strategic Communication BA degree provides basic knowledge, skills and ethical considerations to prepare students for entry into the fields of advertising, integrated communication, organizational/corporate communication and public relations. Students will learn the communication requirements to represent organizations, products, services, operations and policies effectively.
Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, public policy development, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for strategic communication.
Students in this degree program will choose from four areas of concentrated study: Advertising, Integrated Communication, Organizational/Corporate Communication or Public Relations.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ College of Liberal Arts and Social Sciences
中國(guó)學(xué)生入學(xué)要求
為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) Applicants should have secondary school or high-school academic records. English Language Proficiency Requirement: IELTS Overall: 6.5; TOEFL (iBT): 79; TOEFL (PBT): 550.
課程信息
學(xué)制：全日制(4 年)
學(xué)費(fèi)：US$25,831.00 (￥ 167,227) /年
開(kāi)學(xué)時(shí)間：2022六月7日
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：College of Liberal Arts and Social Sciences402 Agnes Arnold Hall,HOUSTON,Texas,77204, United States
滬ICP備18048269號(hào)-1 
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