- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Why choose this course?
Our Public Relations and Corporate Communications MA is a highly specialised and focussed programme designed for those who want to pursue a career in the broader field of corporate communications and public relations. This includes working for an agency or in-house for a company or organisation. Roles may include PR manager, internal/external communications or investor relations. Over the course of the programme, you will learn to: Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients of a multitude of different educational or cultural backgrounds; Understand value and competitive advantage; Utilise the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects; Understand best practice in relation to marketing communications in general and, more specifically, corporate and public communications.
What you will study
With the kind of practical, hands-on learning experiences that encourage flexible thinking, and a fundamental basis in business and marketing rather than journalism, our MA in Public Relations and Corporate Communications will help propel you into a range of high-level careers in challenging or commercial environments. We enable our students to graduate with the ability to effectively adapt their communications technique to succeed in any cultural, social, commercial or non-profit context.
Teaching and assessment
Assessment typically comprises exams (eg in-class tests, unseen examinations), practical assessments and coursework (eg essays, laboratory reports, dissertation).
After you graduate
Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Kingston Business School
中國(guó)學(xué)生入學(xué)要求
為來自中國(guó)的學(xué)生設(shè)計(jì) Students must have a recognised first degree (A - C / 60% +) programmes or Graduate Diploma (Da Zhuan). IELTS score 6.5 overall and 5.5 in all elements, TOEFL Score 88.
課程信息
學(xué)制：全日制(2 年)全日制(1 年)
學(xué)費(fèi)：￡15,800.00 (￥ 142,672) /年
開學(xué)時(shí)間：預(yù)計(jì)在九月 2022
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Kingston HillKingston Hill,Kingston upon Thames,London,KT2 7LB, England
滬ICP備18048269號(hào)-1 
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