- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么？
As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective. You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.
Our MA Fashion Marketing sits in a suite with the following courses:
- MA International Fashion Management
- MA Fashion Communications
- MA Luxury Fashion Brand Management
You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.
Key features
- Gain knowledge and understanding of new and established marketing practice across different areas of the fashion industry, and choose your specialist focus
- Combine marketing practices and theoretical related studies
- Select from a range of possible outputs to reflect your individual career aspirations or to support a business start-up
- Benefit from industry speakers such as senior marketing executives from leading fashion brands
- Attend workshops to enhance your research skills, acquire relevant software skills like Adobe InDesign, and gain support for your personal career planning.
- Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design
- Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship.
- Go on study trips to international fashion capitals like Paris, Copenhagen, Antwerp and New York
- Prepare for further postgraduate study, such as PhD.
What you'll study
Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory.
How you’re taught
Teaching and learning experiences will include:
- lectures
- seminars
- workshops
- individual and group tutorials
- peer group activities
- presentations
- directed and self-directed learning
- access to NTU's online workspace
- team working
- personal development planning
- work-based learning
Assessment
Assessment is **** by coursework and involves:
- case studies
- an industry report
- presentations (both individual and team)
- a project proposal
- an individual research project
Careers and employability
This course will prepare you for senior management roles across the fashion industry, in areas such as:
- fashion marketing management
- fashion brand management
- consumer and market intelligence
- retail management
- fashion buying
- marketing consultancy
- marketing ethics and sustainability
- public relations
- fashion journalism
- entrepreneurial business concepts
The skills and knowledge you'll learn through this course will be transferable to roles within other industries.
所屬院系
進入哪個院系學習？ School of Art and Design
中國學生入學要求
為來自中國的學生設計 Bachelors degree (four years or six years in medicine / dentistry) from recognised institution in China. Grades of 75% or above. Grades of 70% or above from 211 universities. IELTS: 6.5 with a minimum of 5.5 in each component.
課程信息
學制：全日制(1 年)
學費：￡15,500.00 (￥ 139,963) /年
開學時間：2022八月
申請截止日期：
留學地點：City Campus50 Shakespeare Street,Nottingham,Nottinghamshire,NG1 4FQ, England
滬ICP備18048269號-1 
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