• 專業(yè)概況
• 所屬院系
• 中國學(xué)生入學(xué)要求
• 課程信息

專業(yè)概況

在這里學(xué)什么？

Overview

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with the existing computing expertise from Computing Science and Mathematics. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

Course objectives

The course is tailored for those who plan to pursue a career in the field of Marketing Analytics, as well as those seeking professional development or career change. It answers the industry’s demand for a skilled pool of graduates who can apply data science to solve marketing challenges. Students can also exit with PGCert and PGDip awards.

所屬院系

進(jìn)入哪個院系學(xué)習(xí)？ University of Stirling

中國學(xué)生入學(xué)要求

為來自中國的學(xué)生設(shè)計 Students graduating with a minimum of 70% (65% for 211/985) in a four year Bachelor's degree are considered.

課程信息

學(xué)制：全日制(12 個月)

學(xué)費：￡18,645.00 (￥ 168,362) /年

開學(xué)時間：預(yù)計在四月 2022

申請截止日期：

留學(xué)地點：University of StirlingStirling,FK9 4LA, Scotland