• 專業(yè)概況
• 所屬院系
• 中國學(xué)生入學(xué)要求
• 課程信息

專業(yè)概況

在這里學(xué)什么？ Events range in scope, scale and complexity, from mega-events to community festivals, from traditional gatherings through to contemporary corporate events, boosting the economy, energising communities and attracting visitors. They cover a diverse array of activities, from sport, music and culture to product launches and fundraising. Sustainability has emerged as a key events management concept, and a successful events manager must have abilities in a wide range of subject areas. The Sustainable Events Management degree course crosses the boundaries between marketing, human resources, finance, planning and other business skills to develop multi-disciplined, creative leaders able to deliver the largest event down to the smallest detail. The focus on events as a management form represents a dynamic approach relevant to event organisations that strive to produce memorable experiences and fulfil a range of community, business and government objectives. The programme produces a graduate well-versed in management, with explicit business skills and knowledge and the ability to apply this to the contemporary demands of the events industry. Core Modules Year One: ? The Global Business Environment: An Introduction ? The Management Challenge: An Introduction Year Two: ? Fundamentals of Business & Management ? Operations Management Year Three: ? Financial & Business Modelling (Events) ? Managing the Consumer Experience ? Understanding Consumers ? Project Management (Events) ? Developing Sustainable Events ? Digital and Experiential Marketing Year Four: ? Facility, Conference and Venue Management (Events) ? Effective Communication and External Relations for Managers ? Work-based Project – Sustainable Events Management ? Professional Development & Practice.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？ Marketing

中國學(xué)生入學(xué)要求

課程信息

學(xué)制：全日制(4 年)

學(xué)費(fèi)：￡15,100.00 (￥ 135,106) /年

開學(xué)時(shí)間：2022九月13日

申請(qǐng)截止日期：

留學(xué)地點(diǎn)：Main SiteGrange Road,Stirling,FK9 4LA, Scotland