- 專(zhuān)業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專(zhuān)業(yè)概況
在這里學(xué)什么？
The UIC Business marketing program exposes students to the latest research and theory in global and multicultural marketing, market research and analytics, advertising and promotion, and much more. Our students explore these fields with a rigor that translates into the executive-level contributions that firms expect from their marketing professionals. Because Chicago is a global center for advertising and market research, students have access to both the marketing professionals who visit our classrooms and the marketing firms located just beyond campus.
Curriculum
A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry.
Students in the marketing degree program may choose a concentration for their studies. Options include marketing research; innovation and product management; marketing promotions and communications; and sales leadership.
Program Outcomes
With a marketing degree from UIC Business, you’ll have the skills and knowledge to:
- Develop an advertising campaign
- Manage the rollout of a new product to market
- Use social media to reach potential customers
- Analyze consumer trends and buying behavior to formulate a marketing strategy
- Develop tactics to achieve record-breaking sales
- Build and protect a strong brand
- Develop a new product from idea to commercialization
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ College of Business Administration
中國(guó)學(xué)生入學(xué)要求
為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) High school graduates who have never attended another college or university must submit evidence of graduation from an accredited high school or submit passing scores on the General Educational Development (GED) test. English language requirements: TOEFL iBT score 80; TOEFL PBT score 550; IELTS Academic overall score 6.5; Listening, Writing, Reading, Speaking score 6; PTE Academic overall score 54 Listening 47, Writing 56, Reading 51, Speaking 53.
課程信息
學(xué)制：須出席的在線/遠(yuǎn)程學(xué)習(xí)(120 小時(shí))
學(xué)費(fèi)：US$34,250.00 (￥ 221,731) /年
開(kāi)學(xué)時(shí)間：2022八月23日
申請(qǐng)截止日期：預(yù)計(jì)在February 2023
留學(xué)地點(diǎn)：College of Business Administration601 S Morgan Street,11th floor,CHICAGO,Illinois,60607, United States
滬ICP備18048269號(hào)-1 
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