- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.
Social media marketing has transformed the way organisations around the world communicate. Social media tools and strategies have experienced the most radical change in the last few years, completely transforming the way that organisations communicate, interact and respond to their customers / consumers.
Careers:
Graduates who had previously studied marketing or general business, choose MSc International Marketing in order to develop their career in this area and develop a stronger understanding of the latest trends.
Those graduates who had never studied marketing / general business previously, use their new-found knowledge to launch careers in marketing or perhaps continue in a marketing role already. We have seen many graduates who have continued working in areas related to their undergraduate studies but now have stronger marketing knowledge.
You are demonstrating an interest in digital and social media marketing channels and approaches.
Graduates move into all size of business and across all sectors, including many who have launched their own businesses.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ School of Business
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計(jì) Students with a Bachelor degree with an overall average grade of 75% or above from a recognised university will be considered and borderline cases if the student has a relevant degree and good grades in relevant subjects and/or relevant work experience of at least 5 years will also be considered. IELTS score of 6.5 overall, including at least 6.0 in writing and 6.0/5.5 in the other three components.
課程信息
學(xué)制：全日制(12 個(gè)月)
學(xué)費(fèi)：￡18,950.00 (￥ 171,117) /年
開學(xué)時(shí)間：2022九月20日
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Dundee City CampusUniversity of Dundee,Dundee,DD1 4HN, Scotland
滬ICP備18048269號(hào)-1 
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