- 專(zhuān)業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專(zhuān)業(yè)概況
在這里學(xué)什么？
Marketing
By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.
Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.
The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.
German
This course will equip you with advanced skills in the German language, as well as offering a broad range of specialised and detailed insights into the culture, society and history of the German-speaking lands. The course has language at the heart of it, with core modules developing the key oral, aural and written skills every year. These modules also foster cultural awareness, which you will need for your year abroad, and later on, for the world of work. This course will furnish you with extensive knowledge of the heritage and culture of modern Germany and Austria. You will also have the added bonus of studying Dutch in your second year which opens up further horizons within Europe.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Bangor Business School
中國(guó)學(xué)生入學(xué)要求
為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) English Literature or English Language
課程信息
學(xué)制：全日制(4 年)
學(xué)費(fèi)：
開(kāi)學(xué)時(shí)間：2022九月27日
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Main SiteBangor University,Bangor, Gwynedd,LL57 2DG, Wales
滬ICP備18048269號(hào)-1 
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