- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么? This degree is 67% business subject, 33% language. Degrees that involve one-third language study and two-thirds at Bangor Business School are 3-year courses based entirely in Bangor.The Marketing part of this course, will develop your skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This Marketing course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.Italian will give you advanced skills in the Italian language, and a broad range of specialised and detailed insights into the culture, society and history that go with it. The Italian course has language at the heart of it, with core modules developing the key oral, aural and written skills every year.
所屬院系
進入哪個院系學習? Bangor Business School
中國學生入學要求
為來自中國的學生設(shè)計 English Literature or English Language
課程信息
學制:全日制(3 年)
學費:
開學時間:2022九月27日
申請截止日期:
留學地點:Main SiteBangor University,Bangor, Gwynedd,LL57 2DG, Wales