- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？ On this course, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing. The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Bangor Business School
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計(jì) English Literature or English Language
課程信息
學(xué)制：全日制(3 年)
學(xué)費(fèi)：
開學(xué)時(shí)間：2022九月27日
申請截止日期：
留學(xué)地點(diǎn)：Main SiteBangor University,Bangor, Gwynedd,LL57 2DG, Wales
滬ICP備18048269號-1 
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