- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
The Bachelor of Media and Communication (Professional) includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.
The course is designed to provide students with the latest skills and knowledge that will prepare them for a variety of roles in the dynamic and ever changing industries associated with media and communication. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within industry.
Graduates will be well qualified for roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations.
Selected major: Digital Advertising Technology
Develop highly sought-after skills in digital advertising and digital marketing. Get experience using Adobe Experience Cloud, premium software used in creative agencies, marketing teams and digital consultancies around the world. Become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.
Course learning outcomes
On successful completion of the Bachelor of Media and Communication (Professional), graduates will be able to:
- demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
- formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
- exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
- demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
- recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
- apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
- reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
- apply research methodology relevant to the field of media and communication.
Career opportunities
Graduates will be well qualified for positions in media, communication and cultural professional roles in agencies, not-for-profits, government departments, small business and large organisations. These include roles as media content creators, media managers, social media channel and platform specialists, journalists, publicists, radio producers, archivists, writers, and curators.
所屬院系
進(jìn)入哪個院系學(xué)習(xí)？ Faculty of Health, Arts and Design
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Students need to have An Australian bachelor degree or equivalent in any discipline, except a Bachelor of Laws (LLB), from a recognised tertiary institution with a minimum grade point average (GPA) of 2.5 (out of 4.0)/65%.
課程信息
學(xué)制：須出席的在線/遠(yuǎn)程學(xué)習(xí)(4 年)
學(xué)費：A$31,160.00 (￥ 155,731) /年
開學(xué)時間：2022三月
申請截止日期：
留學(xué)地點：Swinburne University of TechnologyHawthorn Campus,John Street,HAWTHORN,Victoria,3122, MELBOURNE, Australia
滬ICP備18048269號-1 
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