- 專(zhuān)業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專(zhuān)業(yè)概況
在這里學(xué)什么？
The MA Strategic Communication is designed to provide you with an in-depth understanding of the uses, and abuses, of communication by a range of government, corporate and third sector organisations.
As part of the programme, you will explore some of the following questions:
- How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges?
- How are governments, local, regional and national promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process?
- Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?
Throughout this master's in Strategic Communication, there will be a particular focus on how different organisations develop and realise key strategies in the communication of not only products and ideas but also places and experiences. Of particular interest will be changes in these communication practices as a result of both digitalisation and globalisation, and there will opportunities to engage with theoretical approaches, as well as practical examples and case studies from around the world.
Who should study this programme?
Our master's in communication is ideal for students with an interest in communication studies, specifically the role of communications in political, corporate and third sector messaging and positioning. It also provides an ideal foundation for those wanting to build a career in the marketing, public relations, advocacy and campaign management sectors.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Communication and Media
中國(guó)學(xué)生入學(xué)要求
為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) Students are required to have a bachelor degree (4 years) for entry to a postgraduate programme.
課程信息
學(xué)制：全日制(1 年)
學(xué)費(fèi)：￡19,950.00 (￥ 180,147) /年
開(kāi)學(xué)時(shí)間：2022十月, 2022一月
申請(qǐng)截止日期：
留學(xué)地點(diǎn)：Loughborough UniversityLoughborough,Leicestershire,LE11 3TU, England
滬ICP備18048269號(hào)-1 
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