- 專業(yè)概況
- 所屬院系
- 中國學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:
- understanding buyer behaviour
- enabling organisations to design innovative products
- creating effective communication messages.
This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.
You’ll benefit from the academic expertise and industry experience of the School of Psychology and the University of Sussex Business School.
Accreditation
The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures a rigorous quality control, benchmarking against international standards and is acknowledged worldwide.
CAREERS
Our Marketing and Consumer Psychology MSc opens up career options in both marketing and psychology. Prepare yourself for a range of roles including in:
- fast-moving consumer goods (FMCG)
- retail marketing
- brand management
- communications
- public relations
- market research
- consumer insight management
- consultancy
- goods and services innovation
- social marketing and channel management.
所屬院系
進入哪個院系學(xué)習(xí)？ Business and Management
中國學(xué)生入學(xué)要求
為來自中國的學(xué)生設(shè)計 Students need to have a Bachelor degree from a leading university with overall mark of 65%-80% or 75%-85% depending on your university. Specific requirements may vary depends upon the course chosen.
課程信息
學(xué)制：全日制(1 年)
學(xué)費：￡22,500.00 (￥ 203,173) /年
開學(xué)時間：2022九月27日
申請截止日期：1-Aug-22
留學(xué)地點：University of SussexSussex House,Brighton,Brighton & Hove,BN1 9RH, England
滬ICP備18048269號-1 
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