- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么？
The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.
Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.
This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
For a 2 year program, this degree can be combined with a second master’s degree from Sydney Business School.
Why choose this course
We offer three intakes per year, and many subjects are scheduled to fit in with your professional and lifestyle commitments. Some classes are offered on a weekly basis, mostly in the evening, while others run in intensive mode over the weekend to minimise time away from other responsibilities.
Choose to study your program from one of our two campuses: the Sydney CBD campus overlooking the stunning Sydney Harbour and its impressive bridge, or our Wollongong Campus set amongst landscaped gardens, minutes away from the Pacific Ocean.
Our courses are continually developed, informed by research, structured on applied outcomes, recognised by employers, delivered by highly qualified academics and supported through additional specialised student learning and development resources.
Our dedicated student support services are built around your individual needs. Our student advisors, academic staff and careers consultant are available each week for consultation. Study skills workshops are also run weekly to ensure your success. We provide a number of social and semi-formal events that give you the opportunity to network with your peers, members of the local business community and alumni.
International students can take the elective subject, Global Workplace Practice, which includes practical job seeking activities and access to the Australian workforce either through an internship, industry-based project or part-time employment.
所屬院系
進入哪個院系學習？ Faculty of Business and Law
中國學生入學要求
為來自中國的學生設(shè)計 A three year Bachelor degree (without Honours), but with a distinction average (75%) may also be a suitable entry requirement, if in the same discipline as the proposed program. Research related and professional experience will also be considered when assessing qualifications. The Head of Postgraduate Studies for the relevant unit will approve entry into the Master of Philosophy, based on academic results, research and professional experience. Candidates with a coursework masters degree or a four year Bachelor (Honours) degree in the same discipline may be granted up to 24cp of advanced standing for the coursework component of the Masters of Philosophy. Special Admission Requirements All applicants for research degrees must submit a written (preferably typed) proposal as part of their application. This proposal should: commence with a statement detailing any previous research or project experience you have undertaken, including if possible a copy of the abstract of such work; contain, in no more than one additional page, a clearly focussed research proposal for the study you would wish to undertake throughout your registration in the course; and conclude with a statement of your motivation for wanting to undertake the research course.
課程信息
學制：全日制(1.5 年)
學費：A$47,088.00 (￥ 231,489) /年
開學時間：2022七月12日, 2022三月7日
申請截止日期：1-Aug-22
留學地點：University of WollongongNorthfields Avenue,UNIVERSITY OF WOLLONGONG,New South Wales,2522, WOLLONGONG, Australia
學制：全日制(1.5 年)
學費：A$47,088.00 (￥ 231,489) /年
開學時間：2022七月12日, 2022十一月8日, 2022三月7日
申請截止日期：25-Jul-22
留學地點：Sydney CBD CampusLevel 8, 9 & 10 Gateway Building,1 Macquarie Place,SYDNEY,New South Wales,2000, CIRCULAR QUAY, Australia
滬ICP備18048269號-1 
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