- 專業(yè)概況
- 所屬院系
- 中國學生入學要求
- 課程信息
專業(yè)概況
在這里學什么？
In order to succeed, marketers have to respond to the ever-evolving needs of their customers and stakeholders, and the dynamics of the marketplace.
This course has been developed by academic and industry experts to provide you with a thorough understanding of marketing theories, interdisciplinary techniques and strategies relevant for a successful career in marketing, in the UK and worldwide. You’ll develop core skills, experience and knowledge of key marketing areas, including digital literacy and ethical practice.
Our strong links with companies give you access to expert guest speakers and opportunities to take part in real-world consulting projects.
Accreditation
This course is accredited by the Chartered Institute of Marketing. Our graduates can claim exemption from the Marketing module of the Certificate in Professional Marketing, meaning you'll only need to complete two further modules to qualify.
Teaching and assessment
You’ll study and learn with academics who are active researchers, experts in their field and have a passion for their subjects. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.
Teaching format
Modules are taught by leading academics and industry experts with vast experience in their fields. We host guest lectures delivered by practising marketing managers and other industry and subject specialists.
This course has a strong practical focus, allowing you to apply and develop your skills. Some modules include case study analysis and business consultancy working closely with real-world companies.
Assessment and feedback
Assessment will be by a mixture of essays, projects and examinations, with an emphasis on individual project reports. Our seminars have a particularly strong practical component.
You will have some scope to choose forms of assessment that you prefer through selection of optional modules in your second and final years. You can pick modules which emphasise presentation skills, essay writing or exams.
Career opportunities
Our graduates go on to careers in all aspects of marketing, business and management. Many progress to postgraduate degrees at York and other leading universities.
Recent graduates' positions include:
- Accountant
- Risk Analyst
- Retail Management
- Digital Marketing Executive
- Employment Law Adviser
- Media Assistant
所屬院系
進入哪個院系學習？ York Management School
中國學生入學要求
為來自中國的學生設計 Essential Subjects:Physics and Mathematics (or equivalent) at grade A are essential.Information: Applicants taking Science A Levels that include a practical component will be required to pass.
課程信息
學制：全日制(3 年)
學費：￡18,350.00 (￥ 164,185) /年
開學時間：2022十月
申請截止日期：
留學地點：Main SiteHeslington,York,YO10 5DD, England
滬ICP備18048269號-1 
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