- 專業(yè)概況
- 所屬院系
- 中國(guó)學(xué)生入學(xué)要求
- 課程信息
專業(yè)概況
在這里學(xué)什么？
Overview
This Master’s degree is designed to provide you with a comprehensive understanding of marketing and Marketing Strategy. It also provides you with the opportunity to specialise in a core contemporary aspect of the discipline: Consumer Behaviour.
Through these postgraduate studies you will understand marketing strategies and practices focusing on the consumer. Additionally, you will link this understanding with new marketing opportunities and strategy options. The MSc Marketing (Consumer Marketing) is one of the three pathways available in the MSc Marketing programme. The other pathways are: Digital Marketing; International Marketing.
How we assess you
You will learn and be assessed through a wide variety of teaching methods depending on your chosen postgraduate course. These include online materials, guest lectures, group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations. On average examinations of core modules form between 15 - 50% of the assessed work. The remaining comes from coursework, including a written dissertation or project depending on your chosen programme.
Continuing your career
Our master’s in marketing will develop the skills and give you insights into Consumer Marketing to succeed in the sector. You will be equipped for a career in marketing, global brand management, market insight and strategic consultancy.
所屬院系
進(jìn)入哪個(gè)院系學(xué)習(xí)？ Business and Management
中國(guó)學(xué)生入學(xué)要求
為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) Students need to have 4-year Bachelors degree with weighted average of 70-85%; subject to applicants' graduation universities rankings and the University of Reading programmes' 2:1 or high 2:2 requirements. Please refer the university website for details of the English Language requirements for entry to individual postgraduate degree programmes.
課程信息
學(xué)制：全日制(12 個(gè)月)
學(xué)費(fèi)：￡22,600.00 (￥ 204,076) /年
開(kāi)學(xué)時(shí)間：2022九月6日
申請(qǐng)截止日期：1-Jun-22
留學(xué)地點(diǎn)：Henley Business SchoolGreenlands,Henley-On-Thames,RG9 3AU, England
滬ICP備18048269號(hào)-1 
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